Field notes, not content marketing.
Things that come up in the work: AI leverage, stack choices, scope discipline, the parts that look different in practice than they did on the slide.
- 3 MAY 2026
WordPress-website laten maken — custom thema, snel, vanaf €1.500
What it takes to build a WordPress site that's still fast, secure and editable five years from now — without ThemeForest templates, page-builder lock-in, or 30 plugins fighting each other.
Read more → - 3 MAY 2026
Freelance PHP-programmeur huren — wanneer wel, wanneer niet
Why hiring an experienced freelance PHP developer beats agency ceremony for most founders — when a freelancer is the right call, what really separates senior from cheap, and how the engagement actually runs.
Read more → - 3 MAY 2026
WooCommerce webshop laten maken — eigen code, vanaf €1.500
Why most Dutch entrepreneurs end up moving from Shopify to a custom WooCommerce shop — and how the build, the migration, and the pricing actually work in practice.
Read more → - 3 MAY 2026
Why we built a publishing network of niche sites instead of one big blog
Inside our experimental publishing network: a set of niche websites focused on topical authority instead of one general site. Why we run it this way, where AI helps, and where it doesn't.
Read more →