03 / ABOUT
Dutch internet professional,
13 years in Mexico,
thinking in complete concepts.
I'm Paul Frederik de Zwaan. I build internet things. Servers, code, content, ranking, automation — the whole stack from idea to launch, one operator deep.
I work from a small studio in Cholula, Puebla, with views of two volcanoes and a clean fiber line. I speak Dutch, English. I sleep when the deploys are green.
FOUNDER · OPERATOR
Paul Frederik de Zwaan
ONLINE
Cholula, Puebla
19.06° N, 98.30° W · 2,180m elevation
EN
Fluent Bilingual
NL
Native
↳ HQ · CHOLULA, MX
Popocatépetl + the Great Pyramid.
Operating principles.
◊
Complete concepts
I think in whole systems — server, code, content, ranking, automation. No gaps to outsource.
→
Concept to launch
I deliver shipped products, not designs. Working software live on the internet.
◇
AI as multiplier
Modern AI doesn't replace 15 years of engineering — it multiplies it.
✱
Honest scope
I tell you what something costs and how long it takes. No estimates that quietly triple.
Trajectory.
2010
Worked for major internet agencies in the Netherlands.
2013
Moved to Mexico. Cholula, Puebla. Fell in love with the place.
2016
Full-stack web agency mode. Laravel + Vue era. Grown to an office of 10 people.
2020
Full-stack web agency mode. Laravel + Vue era. Grown to an office of 10 people.
2023
Pivoted back to freelance development with my own concept.
2024
Launched MyCoachingSoftware. SocialBeast in private beta.
2025
SRI Services: one operator, twelve disciplines, complete concepts.